Don’t let it fall!

Through a fun and inclusive spot, created with a metaphor based on the collaborative work demanded by soccer, we sought citizen engagement in this charitable crowdfunding campaign. The production posed a huge challenge as we worked with a large number of non-professional actors and actresses, with only one day of shooting, a very small crew, and with the added difficulty of a soccer ball that did not always follow the intended trajectory in the script.

Don’t let it fall! has all the ingredients we love at Konzéntrika Films: it was a great creative challenge, delightfully fun to produce, and we also contributed to ensuring that a ship loaded with materials and resources sailed straight to Senegal.