Sumar Mugimendua commissioned us to create audiovisual content for the entire regional electoral campaign in the Basque Country in 2024. They opted for a bold communication strategy to introduce their candidate, Alba García, primarily through social media channels. The fast-paced nature of the campaign demanded the creation of a large volume of content with strict immediacy, adapting our formats and language to the social media audience. Additionally, they requested two television commercials that focused on concepts such as generational renewal and the strength of youth, always emphasizing the importance of the social values supported by this political space.
